Terry James Brennan's Blog

Embracing change is not just a business mantra; it's a survival strategy in today's dynamic markets. To thrive in any industry, continuous innovation is paramount. Our approach to generating fresh ideas is anchored in a proactive analysis of market trends and an unwavering commitment to staying ahead of the curve. We systematically tackle this challenge: Diagnostic Insight: Identifying current challenges is the first step to innovation. We meticulously list recurring problems within our organization, seeking an outsider's perspective from seasoned experts who bring valuable insights and a fresh outlook. Foster Creativity: We cultivate a culture of free thinking within our team, encouraging the unbridled exploration of new concepts. Our belief is that innovation knows no bounds, and by fostering an environment where ideas flow freely, we ensure that our team never hesitates to bring forth groundbreaking solutions. Market Awareness: Staying informed is key. Regularly scouring...

  Step into the future of advertising where the seismic impact of 5G technology is reshaping the very fabric of connectivity and creativity. Picture an advertising landscape propelled by lightning-fast connection speeds that defy the limits of traditional bandwidth, catapulting user experiences into a new realm of immediacy and fluidity. With 5G, mobile interactions become a symphony of seamless transitions and instantaneous responses, unlocking a previously unimaginable canvas for advertisers to paint upon. The era of buffering becomes a distant memory as users engage with content in real-time, paving the way for a more immersive and captivating brand-consumer relationship. This transformative technology doesn't stop there; it opens a gateway to a trove of data, allowing advertisers to craft campaigns with unparalleled precision, leveraging insights in ways previously constrained by slower networks. As we stand at the intersection of connectivity and creativity, 5G emerges not jus...

The ability of a business owner to be truthful and realistic about their goals and plans can vary based on individual characteristics, industry factors, and external pressures. Here are some factors that can influence how challenging it might be for a business owner: Emotional Attachment: Some business owners may have a strong emotional attachment to their ventures, making it difficult for them to objectively assess the feasibility of their goals. Emotional investment can cloud judgment, leading to overly optimistic projections. External Pressures: External factors, such as market competition, economic conditions, or pressure from stakeholders, can influence a business owner's willingness to be realistic. For example, if there's intense competition or financial constraints, a business owner might feel compelled to present more optimistic plans to secure funding or maintain investor confidence. Lack of Experience or Information: A business owner's level of experience and ...

Audience Fragmentation: Different platforms attract diverse audiences. Companies need to carefully consider where their target audience is most active and tailor their advertising strategies accordingly. This may require a multi-channel approach to reach a broader audience. Content  Customization: Advertisers may need to create content tailored to the specific features and requirements of each platform. For instance, an ad on YouTube might differ from one on traditional TV in terms of format, length, and style. Data and Analytics: The ability to collect and analyze data becomes crucial in a fragmented landscape. Companies should leverage data analytics to understand consumer behavior across different channels, allowing them to refine and optimize their advertising strategies. Budget Allocation: Allocating advertising budgets across numerous platforms requires careful consideration. Companies need to assess the effectiveness of each channel based on their marketing goals and target ...

1. Draw a series of sketch ideas over a span of time when you feel inspired. What message are you trying to convey? 2. Keep it simple. We can only process so much visually on one take, so create one that hints at what you do without a cluttered appearance. 3. Have a double meaning so the design works with the company name. 4. Strive to be unique! It's all too easy to try and look like every other one in your industry. Stand out with interesting color or bold typeface. Don't follow the trends! 5. Have a look that is clean enough to be used in a variety of different formats for marketing online and in person. It should be cool large or small. 6. Consider the background that you can use to make it pop on your website. What is the secondary look aspect that will set it off? 7. Create movement with your logo when you can. If your message can have action, use art to capture the imagination!

  If 80% of life is just showing up, then the rest should be getting the details right. Companies at trade shows often believe that they're just being there is enough to get business. If your display & presentation are sloppy, then that is how you will be perceived. Top tips are... 1. Keep your message simple & clear. Attendees will only absorb so much as they are passing, so convey only the most important bullets that will attract your customers. 2. Make the space inviting. Have a comfortable bar or pedestal that allows people to lean on it so they are grounded. 3. Provide something to take away that will advertise your company throughout the event. Give away items should be useful and include bold graphics. Have a good brochure. 4. Have your company logo, catch phrase, web site, & social media address visible so it can be seen at any distance. 5. Have a plan for your people to capture prospects. Their goal is to get appointments, not solve problems that they haven...

As the years go by we may find ourselves wondering what could have been if we had made the alterations that we were contemplating back then. It's never too late to make meaningful enhancements today! What would you do? 1. Have representation from all of your departments on your hiring processes, so you have the right fit for the culture of your operation. 2. Create better communication between all of your departments and workers so the overall experience is more conducive to change. 3. Make a clear path for advancement based on performance results so people know where they can land. 4. Establish flexibility for your workers so they know that you respect their personal lives. 5. Allow your people to fail on occasion so they know they can trust you without reprimand. Train employees to make independent decisions. 6. Develop a simple system that shares some of the profits with your staff. 7. Root out toxic employees that damage the culture. No bad eggs. 8. Hire managers to lead versus...